In our culture, we don't just label people as deviant and leave them alone. We tend to bully people who are different. We've created a situation where being labeled deviant is so terrible that we all tend to live in fear of being labeled. We're so afraid of it, and accused with all of the negative associations, that we participate in this horrible act as well. We do this to distance ourselves from being diverse from society's way of being. I'm not saying we are all bullies, but we do all participate, to some degree, in a system that perpetuates difference and dominance. Because of this, we have absolutely impossible standards, when you really take a look at it. Here's a great example:
When it comes to size, according to society, it is bad to be fat, and good to be skinny.
But it goes further than that..
Social deviance surrounds us 24-7. We just don't take the time to actually notice.